Overview:
This customer satisfaction by service dashboard is a comprehensive visualization tool designed to help Investico, a leading Fortune 500 corporation in the aviation sector, prevent the loss of future customers by identifying poorly rated services and highlighting areas that can be improved immediately without increasing overall costs
The problem:
A recent customer satisfaction survey highlighted that 45% of Investico’s prior customers were dissatisfied with their accommodations. If this trend continues, Investico will face difficulties attracting new customers and experience a significant decrease in revenue.
Objectives:
•Identify customer segmentation by age and sex.
•Tracking satisfaction and dissatisfaction by customer focus services.
•Tracking satisfaction and dissatisfaction by inflight services.
•Tracking satisfaction and dissatisfaction by flight distance and delay.
Technologies Used:
- Data Visualization Software: Tableau was used to design and implement the dashboard.
- Data Analysis: Advanced data analysis techniques were applied to process airline data and derive meaningful patterns.
- Database Management: Integrated the dashboard with the company’s database to fetch real-time data.
- Design & Storytelling: Engaging slides were created using Canva and Tableau’s story feature for presentations.
Outcomes:
- Provided Investico with actionable insights leading to data-informed recommendations to help increase satisfaction score with no increase to cost.
Reflection:
This project exemplified the intersection of data analytics and customer service, revealing the power of data in crafting effective strategies on how to improve service without the cost. The customer satisfaction by service dashboard is an embodiment of my commitment to marrying technical skills with business acumen to help drive improvement without the additional cost.
Please check out my full analysis on Tableau Public.
